If you have ever come across fan posts that say just how much they want the new Zara dress or the latest Dior bag, then we know why are you here.
For a fashion designer, developing an uber and chic social media presence goes without saying. A digital presence that screams subtlety and yet manages to come off as bold and trendsetting requires not just some stardust but also a lot of research and niche development. Needless to say, setting your inspiration as one of the iconic labels which only promote their statement pieces cannot be relied upon to curate a marketing strategy that is befitting for a beginner.
What’s crucial to understand for fashion designers getting a start at building a social media presence is that engaging with your audience will 90% make your brand stand out from those within the industry.
But how do you go ahead building such content?
Today, everyone can stand in front of the mirror and dress up in clothes, mix-match and style skirts with blazers, corsets on sarees, and even bodysuits with lehengas. So how can you make a difference online and actually build a personal brand that people are hooked to?
For a fashion designer who is much more experienced, talking about how every individual can find their style and silhouette is definitely a way to approach this narrative. At Digi Folks, we are all about advocating video content- a definite method of achieving higher results.
As a fashion designer, you need to be able to showcase your latest designs and pieces in a manner that makes them more enthralling and also creates demand. Moreover, the competition in the market and the need to outshine everyone make it a task at promoting your label offline. With a digital presence, you not just attract potential clients but also maintain a digital portfolio that can be accessed at any given point in time. You are also not just opening the market to customers but also to bigger opportunities at collaborations, suppliers, and multiple avenues of promotion.
Through influencer marketing campaigns, paid and in-kind, Public Relations has gotten a new meaning. While they may seem to get heavy on the pocket, it is a sure way of reaching an audience that makes up for the height and breadth of the country which earlier wouldn’t have been possible. Designers who made up for small stores in their locality, copying styles and designs of Bollywood celebrities are today, expanding with a host of skilled professionals ready to launch the latest apparel to make it a trendsetter in no time.
The world is now buying clothes at its fingertips and not setting up a store online only limits your options. Maintaining a digital address is equivalent to setting up a brick-and-mortar store and with the availability of multiple digital marketing streams, a fashion designer is bound to reach greater heights with a well-optimized feed. You can create a frenzy around your latest collection, talk directly with people who want to know more about you and your brand, reach out to mega brands and even collaborate with opinion leaders from your industry.
We could keep going on and on about how showcasing a designer’s label online entails more benefits that can be counted on your fingers, but we’re sure you’ve gotten the gist. Until then, if you are looking to set up an online profile and want to know how you can go about building one, send us a hello at [email protected]!