The thumb rule for a thriving business is to ensure that you are engaging as much as possible with your target audience. Building a network, developing meaningful connections, and working within a community are words that we all come across while reading every other blog on marketing. And though they may seem repetitive, there is no other way than going through with building an online brand for yourself. A solid digital presence for a Start-up is a nudge in the direction that can yield returns far greater than your imagination. And how do we say it with so much surety? Because we’ve seen for it ourselves!
A digital presence doesn’t just mean a website URL with your brand’s name embedded in it. It means curating a social presence where everyone is welcome to interact so that you can pitch your products repeatedly to them without having to ever make it feel promotional.
An immensely large opportunity
Whether you believe in investing in online marketing or not, a large chunk of your audience is online, and opting to not reach out to them only narrows down your reach. With 3.8 million google searches per minute, your brand is only one click away from being known to someone across the globe, who otherwise wouldn’t have ever even heard your Start-Up’s name.
Research shows that brands that are high-in-touch marketing or service offerings are those which are able to market themselves better. This comes from being able to interact with their client on a regular basis and offering all the benefits of seeing, touching, and feeling their product before a consumer makes a purchase. However, in the digital world where establishing such a connection is tough, social media comes to the rescue. You can share messages, and value-driven and interactive content which can actually build a niche for yourself without having to ever meet your client in person.
A Digitalised Portfolio
What business cards were to businessmen back in the day, social media has become to the millennial entrepreneurs of today. With a digital presence, you provide them with an address that they can access to view all your products and showcase your work with just a simple upload. A social media handle with the right graphics, right words, and right targeting makes for a marketing approach that not just heightens the credibility of your brand but also establishes your brand’s recall.
Meeting your consumers where they are
If you’re a millennial brand, your audience is based on Instagram. If you’re a professional, you can grow a strong network on LinkedIn. If you are a blogger, YouTube will help you reach far and wide. If you’re artistic, your Pinterest account will become your virtual portfolio. If you’re catering to a serious need, Facebook will optimize its algorithm to help you meet your potential consumers. The digital world houses all sorts of audiences that are relevant to your product and all you need to do is decide the positioning you want your start-up to be identified with. This will ultimately help your brand build a USP for itself and stand out from the rest within your field.
Your start-up needs to make a killer impression before any stakeholder that you are pitching it to investors, potential clients, suppliers, communities, and even your friends and family. A digital presence will assist in building a brand that makes for one that matches up to the industry leaders within your field, all the while making it more personalized and more real to your clients. And this is why we advocate that every Start-Up owner should focus on curating an enhanced digital experience for their target audience.