Welcome to XRShots, a 2-minute brief on Extended Reality affairs. We bring you simplified updates on what’s happening in the world of Metaverse. 

The term XR was first coined in the 1960s when Charles Wyckoff filed a patent for his silver-halide XR film, intended for photographing extremely bright light events. Today, XR is understood as an Extended Reality. Simply put, XR encompasses technologies that enhance our real-world experience using digital graphics. 

XR is not an independent technology in itself, but a combination of many different technologies. To further explain XR, let us first try to understand the terms Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). AR, VR, and MR are basically jargons used as part of the blanket term XR. 

Although, all of these shares overlapping technological features, each of these has a different purpose and underlying characteristics. 

AR is something that enhances your physical world experience with the help of computer-generated graphics, giving a modified experience to your senses. 

A common example is the Pokemon GO game and Snapchat filters.

VR is an artificial/ virtual world that is created using computer modeling and simulation that a user can experience by wearing a VR headset which allows them to experience responsive 3D environments. 

On wearing a VR headset, we get a sense that they are on a different planet; a planet of motion graphics. It’s like watching a 3D movie, but as if we are inside the movie which also responds to our actions. Furthermore, everyone experiences it differently as per their actions and it gets updated in real-time according to the user’s viewpoint. 


Similarly, Mixed Reality (MR) uses both aspects of AR as well as VR. MR blends the virtual world with the real-world allowing objects from both worlds to interact with each other. 


All such experiences are considered to enhance our real-life experiences. Therefore, the term Extended Reality. XR takes the user’s experience of a digital device (such as a smartphone, tablet, or VR headset) into an enhanced version of the real world. XR could be either one of them or any possible combination in which they can be used. It also includes immersive technologies that are not created yet. 

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Why is it Important for a Lawyer to have a Social Media Presence?

If you’re a lawyer looking to build a social media presence, we can understand why you would feel hesitant in doing so. For starters, we don’t see any top or reputed lawyer of high goodwill build a social media handle for themselves. But in a way, isn’t that the catch? While all age-old lawyers shun accept the widespread awareness that digital marketing can bring them, newer lawyers are only hesitant to build a profile for themselves since there isn’t any predecessor to look up to. 

We’ll go a step ahead and say that digital marketing is probably a medium that isn’t very welcome to lawyers since the content they put out is also not very marketable. After all, there aren’t many who look forward to reading a long case study or about a hearing on social media even if it comes to increasing their general knowledge.  

And that’s where we come in. As a digital marketing agency working closely with industry professionals, we have seen the growth that social media promises to those who take the step towards establishing a presence that leaves a mark on a niche audience. And for lawyers, the primary reasons for setting up a digital presence include enhancing the visibility of your law firm or your personal practice, reaching out to potential clients who seek to engage with informed professionals, and also to maintain touch with existing clients.  

Let’s break down social media platforms for lawyers and objectively look at how you can improve your social media presence and why are they important for your practice: 

1. LinkedIn 

The hub for all professionals looking to engage and build a powerful network online, this platform attracts industry experts and opinion leaders across all fields. Putting up bite-sized content about your practice, your learnings, and your experience as a lawyer on LinkedIn ensures that you are building a strong network of not just potential leads but also individuals from the same profession as you. The benefit that comes with LinkedIn is that it requires you to focus purely on content and not worry too much about graphics or putting your own image up. As a result, putting up your experience with your clients, what you have achieved, what you believe the future looks like in the field, any advice that you would like to give to aspiring law students, all such content buckets and more will help you build a strong network and increase awareness for your practice. 

2. Instagram 

Building a social media presence on Instagram as a lawyer requires you to play with content and deliver something that is quirky, non-educational, and most importantly, engaging. As a result, sharing snippets of what an individual is not obliged to act upon- such as paying a service charge at a restaurant or asking for full refunds from Airlines if a flight is canceled due to internal conflicts is information that will be most coveted. You are more likely to build a loyal following if you indulge in curating content that is relatable and unique but most importantly, seeks to help individuals.  

3. Facebook 

Engaging in Facebook groups is always a solid idea when it comes to growing your practice. Here, you can put out the word about your practice and directly market it, keeping it promotional as opposed to building a narrative and then leading them to your conversion metric. However, the keep to maintaining a profile that yields results is ensuring that you post regularly.  

As an attorney, we understand that the digital marketing field is far away from your area of expertise. And that posting content regularly, optimizing the page, trying multiple strategies, and coming up with fresh ideas every day can seem like a herculean task when your sole focus should be growing your practice. But that’s where Digi Folks come in. With marketing services explicitly curated for lawyers and attorneys across multiple verticals, we aim at delivering our best while deriving inspiration from the best.  

If you’d like for us to work on a no-obligation quote for your practice, drop in an email at [email protected]  and you’ll be hearing from us soon after! 


How will the rise of the Metaverse impact businesses in the coming years

The metaverse is a 3-D virtual world where everyone can interact, conduct all activities of a business, and build social connections through virtual avatars. It’s the virtual reality of what the internet essentially looks like today. The term, ‘metaverse’ coined by Neal Stephenson in 1992, has garnered much attention in recent times. It is still ideally at its nascent stage; however, we see many brands market and promote their products and services, trying to engage their audience in unique formats and gain traction through the decentralized land. 

And how do you get a full 3-D surround experience of the metaverse? By donning a VR headset that can take you on a ride in the digital universe. The metaverse every day, witnesses more and more consumers becoming a part of it and this has resulted in brands wanting to venture into the world to capture their audiences’ interest. After a lot of identification of their niche, curating a fresh brand, and coming up with content that resonates with them in the offline world as well, there are multiple brands that have managed to get eyeballs rolling in their direction. So how does the Metaverse translate into yielding conversions or increasing employee performance, words which seem out of place in virtual reality? Let’s figure it out! 

A) Teamwork and Collaboration

During the pandemic, remote working saw a steep rise in the graph paper. It taught us that organizations can continue to work with employees sitting in faraway places. However, the aspect of team building, working together, collaborating, and brainstorming in sessions together have all lost their meaning. In the years to come, businesses will be able to leverage the power of the Metaverse, and platforms such as NextMeet or PixelMax will eventually become key players in the market. A platform like NextWeek offers an immersive experience where avatars can go in and out of meetings in the virtual space, give live presentations, network with colleagues in the lounge or just roam around the office interacting with whomever they see.  

B) A Digital Colleague

The Metaverse will not just let you interact with your colleagues in the virtual world but also be joined by digital colleagues designed to engage and interact with you while you work. Highly realistic and AI-powered, these agents act as assistants and form the backbone of conversational AI systems. With platforms such as UneeQ and Soul Machines, digital avatars become as human as possible- one with emotions and those who facilitate all your needs and requirements. You have shopping assistants, concierges, mortgage advisors, covid-health advisors and so many more in the Metaverse.  

C) A Fast-Paced Learning Environment

Training and skills development derives a new meaning in the Metaverse. With on-hand assistance to train employees, role-play exercises, simulations, and many such interactive activities becoming the norm, the learning environment becomes extremely fast-paced in nature. And this isn’t just pertaining to a single field. The Metaverse will observe its roots seeped deep into concerns addressing the issues faced by employees at the workplace. It is also a place where social anxiety and combatting challenging tasks such as high-pressure pitching or difficult client interactions will become a lot easier.  

Accelerated by the impact the pandemic has caused in the world complemented by advancing digital technology, the Metaverse offers a new realm for improving time and cost-efficiency. The decentralized land has been gaining momentum through online gaming but is soon expanding itself in all areas of a human’s life. In the digital world, increased levels of output, closeness in interaction, newer forms of businesses, and brand-new definitions of currently unnamed terms will become a given.  

We are at the precipice of change and the Metaverse is only the means of enabling a new and free world for everyone to find their spot.