Posts in category: Culsac Blog

If you’re a lawyer looking to build a social media presence, we can understand why you would feel hesitant in doing so. For starters, we don’t see any top or reputed lawyer of high goodwill build a social media handle for themselves. But in a way, isn’t that the catch? While all age-old lawyers shun accept the widespread awareness that digital marketing can bring them, newer lawyers are only hesitant to build a profile for themselves since there isn’t any predecessor to look up to. 

We’ll go a step ahead and say that digital marketing is probably a medium that isn’t very welcome to lawyers since the content they put out is also not very marketable. After all, there aren’t many who look forward to reading a long case study or about a hearing on social media even if it comes to increasing their general knowledge.  

And that’s where we come in. As a digital marketing agency working closely with industry professionals, we have seen the growth that social media promises to those who take the step towards establishing a presence that leaves a mark on a niche audience. And for lawyers, the primary reasons for setting up a digital presence include enhancing the visibility of your law firm or your personal practice, reaching out to potential clients who seek to engage with informed professionals, and also to maintain touch with existing clients.  

Let’s break down social media platforms for lawyers and objectively look at how you can improve your social media presence and why are they important for your practice: 

1. LinkedIn 

The hub for all professionals looking to engage and build a powerful network online, this platform attracts industry experts and opinion leaders across all fields. Putting up bite-sized content about your practice, your learnings, and your experience as a lawyer on LinkedIn ensures that you are building a strong network of not just potential leads but also individuals from the same profession as you. The benefit that comes with LinkedIn is that it requires you to focus purely on content and not worry too much about graphics or putting your own image up. As a result, putting up your experience with your clients, what you have achieved, what you believe the future looks like in the field, any advice that you would like to give to aspiring law students, all such content buckets and more will help you build a strong network and increase awareness for your practice. 

2. Instagram 

Building a social media presence on Instagram as a lawyer requires you to play with content and deliver something that is quirky, non-educational, and most importantly, engaging. As a result, sharing snippets of what an individual is not obliged to act upon- such as paying a service charge at a restaurant or asking for full refunds from Airlines if a flight is canceled due to internal conflicts is information that will be most coveted. You are more likely to build a loyal following if you indulge in curating content that is relatable and unique but most importantly, seeks to help individuals.  

3. Facebook 

Engaging in Facebook groups is always a solid idea when it comes to growing your practice. Here, you can put out the word about your practice and directly market it, keeping it promotional as opposed to building a narrative and then leading them to your conversion metric. However, the keep to maintaining a profile that yields results is ensuring that you post regularly.  

As an attorney, we understand that the digital marketing field is far away from your area of expertise. And that posting content regularly, optimizing the page, trying multiple strategies, and coming up with fresh ideas every day can seem like a herculean task when your sole focus should be growing your practice. But that’s where Digi Folks come in. With marketing services explicitly curated for lawyers and attorneys across multiple verticals, we aim at delivering our best while deriving inspiration from the best.  

If you’d like for us to work on a no-obligation quote for your practice, drop in an email at [email protected]  and you’ll be hearing from us soon after! 

The metaverse is a 3-D virtual world where everyone can interact, conduct all activities of a business, and build social connections through virtual avatars. It’s the virtual reality of what the internet essentially looks like today. The term, ‘metaverse’ coined by Neal Stephenson in 1992, has garnered much attention in recent times. It is still ideally at its nascent stage; however, we see many brands market and promote their products and services, trying to engage their audience in unique formats and gain traction through the decentralized land. 

And how do you get a full 3-D surround experience of the metaverse? By donning a VR headset that can take you on a ride in the digital universe. The metaverse every day, witnesses more and more consumers becoming a part of it and this has resulted in brands wanting to venture into the world to capture their audiences’ interest. After a lot of identification of their niche, curating a fresh brand, and coming up with content that resonates with them in the offline world as well, there are multiple brands that have managed to get eyeballs rolling in their direction. So how does the Metaverse translate into yielding conversions or increasing employee performance, words which seem out of place in virtual reality? Let’s figure it out! 

A) Teamwork and Collaboration

During the pandemic, remote working saw a steep rise in the graph paper. It taught us that organizations can continue to work with employees sitting in faraway places. However, the aspect of team building, working together, collaborating, and brainstorming in sessions together have all lost their meaning. In the years to come, businesses will be able to leverage the power of the Metaverse, and platforms such as NextMeet or PixelMax will eventually become key players in the market. A platform like NextWeek offers an immersive experience where avatars can go in and out of meetings in the virtual space, give live presentations, network with colleagues in the lounge or just roam around the office interacting with whomever they see.  

B) A Digital Colleague

The Metaverse will not just let you interact with your colleagues in the virtual world but also be joined by digital colleagues designed to engage and interact with you while you work. Highly realistic and AI-powered, these agents act as assistants and form the backbone of conversational AI systems. With platforms such as UneeQ and Soul Machines, digital avatars become as human as possible- one with emotions and those who facilitate all your needs and requirements. You have shopping assistants, concierges, mortgage advisors, covid-health advisors and so many more in the Metaverse.  

C) A Fast-Paced Learning Environment

Training and skills development derives a new meaning in the Metaverse. With on-hand assistance to train employees, role-play exercises, simulations, and many such interactive activities becoming the norm, the learning environment becomes extremely fast-paced in nature. And this isn’t just pertaining to a single field. The Metaverse will observe its roots seeped deep into concerns addressing the issues faced by employees at the workplace. It is also a place where social anxiety and combatting challenging tasks such as high-pressure pitching or difficult client interactions will become a lot easier.  

Accelerated by the impact the pandemic has caused in the world complemented by advancing digital technology, the Metaverse offers a new realm for improving time and cost-efficiency. The decentralized land has been gaining momentum through online gaming but is soon expanding itself in all areas of a human’s life. In the digital world, increased levels of output, closeness in interaction, newer forms of businesses, and brand-new definitions of currently unnamed terms will become a given.  

We are at the precipice of change and the Metaverse is only the means of enabling a new and free world for everyone to find their spot.  

If you have ever come across fan posts that say just how much they want the new Zara dress or the latest Dior bag, then we know why are you here.  

For a fashion designer, developing an uber and chic social media presence goes without saying. A digital presence that screams subtlety and yet manages to come off as bold and trendsetting requires not just some stardust but also a lot of research and niche development. Needless to say, setting your inspiration as one of the iconic labels which only promote their statement pieces cannot be relied upon to curate a marketing strategy that is befitting for a beginner.  

What’s crucial to understand for fashion designers getting a start at building a social media presence is that engaging with your audience will 90% make your brand stand out from those within the industry.  

But how do you go ahead building such content?  

Today, everyone can stand in front of the mirror and dress up in clothes, mix-match and style skirts with blazers, corsets on sarees, and even bodysuits with lehengas. So how can you make a difference online and actually build a personal brand that people are hooked to?  

For a fashion designer who is much more experienced, talking about how every individual can find their style and silhouette is definitely a way to approach this narrative. At Digi Folks, we are all about advocating video content- a definite method of achieving higher results.  

As a fashion designer, you need to be able to showcase your latest designs and pieces in a manner that makes them more enthralling and also creates demand. Moreover, the competition in the market and the need to outshine everyone make it a task at promoting your label offline. With a digital presence, you not just attract potential clients but also maintain a digital portfolio that can be accessed at any given point in time. You are also not just opening the market to customers but also to bigger opportunities at collaborations, suppliers, and multiple avenues of promotion.  

Through influencer marketing campaigns, paid and in-kind, Public Relations has gotten a new meaning. While they may seem to get heavy on the pocket, it is a sure way of reaching an audience that makes up for the height and breadth of the country which earlier wouldn’t have been possible. Designers who made up for small stores in their locality, copying styles and designs of Bollywood celebrities are today, expanding with a host of skilled professionals ready to launch the latest apparel to make it a trendsetter in no time. 

The world is now buying clothes at its fingertips and not setting up a store online only limits your options. Maintaining a digital address is equivalent to setting up a brick-and-mortar store and with the availability of multiple digital marketing streams, a fashion designer is bound to reach greater heights with a well-optimized feed. You can create a frenzy around your latest collection, talk directly with people who want to know more about you and your brand, reach out to mega brands and even collaborate with opinion leaders from your industry.  

We could keep going on and on about how showcasing a designer’s label online entails more benefits that can be counted on your fingers, but we’re sure you’ve gotten the gist. Until then, if you are looking to set up an online profile and want to know how you can go about building one, send us a hello at [email protected]!  

The thumb rule for a thriving business is to ensure that you are engaging as much as possible with your target audience. Building a network, developing meaningful connections, and working within a community are words that we all come across while reading every other blog on marketing. And though they may seem repetitive, there is no other way than going through with building an online brand for yourself. A solid digital presence for a Start-up is a nudge in the direction that can yield returns far greater than your imagination. And how do we say it with so much surety? Because we’ve seen for it ourselves! 

A digital presence doesn’t just mean a website URL with your brand’s name embedded in it. It means curating a social presence where everyone is welcome to interact so that you can pitch your products repeatedly to them without having to ever make it feel promotional.  

An immensely large opportunity 

 Whether you believe in investing in online marketing or not, a large chunk of your audience is online, and opting to not reach out to them only narrows down your reach. With 3.8 million google searches per minute, your brand is only one click away from being known to someone across the globe, who otherwise wouldn’t have ever even heard your Start-Up’s name.  

 Being Personal 

Research shows that brands that are high-in-touch marketing or service offerings are those which are able to market themselves better. This comes from being able to interact with their client on a regular basis and offering all the benefits of seeing, touching, and feeling their product before a consumer makes a purchase. However, in the digital world where establishing such a connection is tough, social media comes to the rescue. You can share messages, and value-driven and interactive content which can actually build a niche for yourself without having to ever meet your client in person.  

A Digitalised Portfolio 

What business cards were to businessmen back in the day, social media has become to the millennial entrepreneurs of today. With a digital presence, you provide them with an address that they can access to view all your products and showcase your work with just a simple upload. A social media handle with the right graphics, right words, and right targeting makes for a marketing approach that not just heightens the credibility of your brand but also establishes your brand’s recall.  

Meeting your consumers where they are 

If you’re a millennial brand, your audience is based on Instagram. If you’re a professional, you can grow a strong network on LinkedIn. If you are a blogger, YouTube will help you reach far and wide. If you’re artistic, your Pinterest account will become your virtual portfolio. If you’re catering to a serious need, Facebook will optimize its algorithm to help you meet your potential consumers. The digital world houses all sorts of audiences that are relevant to your product and all you need to do is decide the positioning you want your start-up to be identified with. This will ultimately help your brand build a USP for itself and stand out from the rest within your field.  

Your start-up needs to make a killer impression before any stakeholder that you are pitching it to investors, potential clients, suppliers, communities, and even your friends and family. A digital presence will assist in building a brand that makes for one that matches up to the industry leaders within your field, all the while making it more personalized and more real to your clients. And this is why we advocate that every Start-Up owner should focus on curating an enhanced digital experience for their target audience.

We’ve all come across quirky campaigns from top brands and wondered how they come up with such unique ideas and build social media campaigns that are always so interactive. Well, it’s because they have a digital agency that comes up with ideas that are revisited a million times before they make it to your eyes. A million is probably an exaggeration, but they revise their ideas and plans multiple times before deciding on a post that is sure to make you fall in love with the brand even more. And in order for you to come up with such campaigns as well, you need to be able to choose the people who will manage your online presence wisely. So, here’s a drill down on how you ought to socialize with the right social media agency!

Define your deliverables

For starters, you need to know what you want the agency to do for you. Do you want them to manage all your platforms, whether you want to set up a presence from scratch or continue where you left off, which new platforms you wish to venture into, any particular feed design you are interested in and the kind of brand messaging you want to establish. Devising a list of deliverables that you expect from them as well as what value-additions can they offer will give you a clear idea of how you can move forward in building your presence.

Setting your end objective

Deciding on your end objective and communicating it with the digital agency will also streamline all strategies in building a portfolio. Your end goal can be getting leads, making conversions, diverting more traffic to your website, spreading awareness, building a community or simply connecting with like-minded individuals, or building a blog. Whatever you feel will fit best in building your brand and aligns the most with your practice makes it to your end goal. However, ensuring that your goal is statistically sound and that it matches your profile is a must. For instance, Manforce cannot set conversions as its goal on social media, it can only attempt at building more and more awareness through catchy and engaging content.

While setting your goals, also make sure that you include realistic numbers that you wish to achieve from the month you start your page. Setting a quantifiable target will show you how far you have reached in the process and make the digital agency strive to work towards achieving it.

Researching the agency

One of the most crucial aspects of onboarding a digital agency to work on your brand is conducting research to understand their background. Conduct a thorough analysis of the company, its experience, ethics, and vision to get a better idea of its background. Identifying their purpose behind wanting to support your digital presence and the narrative that they are trying to build is a must. You will be entrusting your online presence to someone and as a result, ensuring that the agency stays transparent with you at all times and has the best interest at heart is a must. Conduct a thorough analysis before sitting down with an agency to know their work and the kind of change they wish to bring about with your voice.

Communicating your budget

Most importantly, set a budget. It’s extremely important to know the finance that you wish to put in to grow your business not just for you but for the agency that is going to manage your brand. Communicating your budget with the agency gives them a better idea of being able to devise

strategies that will fit within your expectations and also make it easier to chalk out any performance and paid marketing plans.

If you are still unsure of how you must table the first conversation with someone from a digital agency, here are a few prompts to help you get started.

1) What kind of an agency are you and which fields do you specialize in?

2) What are your thoughts on my current social media handles?

3) What strategies do you have in mind to grow my digital presence?

4) Which platforms do you think I must explore pertaining to my profession/business?

5) How will you measure the growth of my page?

6) How will you be delivering your services? Is there a particular flow to it?

7) What are your pricing plans?

8) Do you outsource your work? Who will be managing my handles?

9) Which social media management tools do you use?

Building a digital presence requires investment, time, and effort, and in order to set up one which is value-driven necessitates that you choose someone who is well-versed and knows what they are doing. Choosing an agency that you trust will go a long way in fostering a growth-oriented collaboration that will easily be depicted in your presence. To build on your viewer’s trust, communicating value is very important and thus, getting behind an organization that truly understands it is a given.

At Culsac, our mission is to support and help grow your reach by building a ground-breaking digital presence for your personal brand. If you’re looking for a no-obligation quote, drop in a mail at [email protected] and we’d be happy to sit down and hear your ideas. Till then, happy hunting!

To become a doctor is one thing but to decide that you want to become a doctor is another. As Sudha Murthy quotes in her famous book, Wise and Otherwise, “If a patient dies, it is just one more hospital death for the doctor. But for the unfortunate family, it is a permanent loss.” Such is the magnanimity of becoming a doctor.

While we all know that pursuing medicine requires a lot of hard work with regards to studies, it is even more crucial to understand that a right skillset is required to pursue a field which entrusts so much responsibility on someone. Let’s delve deeper into understanding which skills are needed to pursue this noble field for someone who is looking to venture into afresh.

Emotional Intelligence

For starters, emotional intelligence plays a key role in communicating a diagnosis with patients. Displaying tact and sensitivity in grave situations while maneuvering the conversation into laying emphasis on what is urgent requires great communication skills. Oftentimes, the recipient may not be in a position to hear any ill news, and as a result, displaying emotional maturity comes as a given. Professionalism at the behest of empathy, understanding, and sensitivity is encouraged and these qualities must be imbibed by someone wanting to pursue the field of medicine.

Problem-Solving Skills

We are all aware that diagnosing any particular medical issue is essentially detective work and we are also aware that a good detective is one which is skilled at solving problems and taking calculated decisions. The same goes for a doctor. An aspirant is, of course, expected to gain all knowledge through his studies, however, thinking out of the box when it comes to solving any medical condition is also actively advocated. On occasion, you may find your assumptions do not match with what the tests show or vice-versa. There may also be moments where the most common symptoms may be a cause for something quite unexpected. In times like these, problem-solving skills come handy and become a prerequisite to anyone wanting to pursue doctoral studies.

Tactful Decision Making

The final say in any delivery of treatment or medicine is in the hands of the doctor. No one else is in any position to go against the doctor or advice otherwise. Your say will be the one which will bear the consequences, positive or negative and as a result, inculcating the skill of calculative decision-making is a must. Paying close attention to details of whatever issue is posed in front of you, researching and gaining enough insight on your assumption before finally deriving a conclusion, needless to say, goes into the job description of a good doctor.

Leadership & Teamwork

On multiple occasions, you will find yourself working with a team of doctors or even be in a position where you will be leading a team of doctors yourself. In such scenarios, the skill of leading a situation by experience and not just by imparting wisdom to fellow doctors come into play. The ability to collaborate and form healthy relationships with colleagues will only facilitate your work and make you a part of a positive work environment. In a field where resilience forms by itself over the years, these skills are one which will truly make you stand out in your field, all cognitive skills set apart.

Professional Conduct

On occasion, your ability to treat or cure someone’s loved one may be set aside by that person who is in a state of upheaval. However, in moments like these, ensuring that you display professionalism and not engage in any form of conduct that will impact your profile and goodwill is vital. As a result, treating individuals in a courteous manner, making them feel comfortable, and seeing to it that the delivery of treatment and conduct displayed by those around is most welcoming displays all signs of professionalism.

Developing skills that are ideally passive in nature but truly determine the kind of doctor you are can oftentimes, get overlooked. With the impending books to research through and constantly staying updated with the latest technology in medicine, these skills can take a back seat. As a result, refining your soft skills actively is a must in wanting to become a successful doctor.

What do you do when you are sitting by yourself with nothing but a phone in hand?

We already know the answer, no surprises there. However, this blog isn’t going to tell you how spending time on your phone scrolling through social media is unproductive. Because gone are the days when social media was considered to be a waste of time. The days when your parents would tell you off for spending so much time on Instagram and Facebook are seeing a reversal with them scrolling through these platforms in their free time now. In fact, social media can prove to be a great medium for promoting your career and business. Here are a few ways how!

1) Build a professional profile

Create a profile that shows what your profession is, what do you do and what you have to offer to your viewers. Creating a professional profile will let people find you easily and mark your presence in the digital space- an easy destination for potential clientele to reach. Setting up a profile is quite an easy task- add in a pleasing display picture, a short and crisp bio with the details of your domain, and any particular skill you may want to highlight. You’re now all set to attract a crowd that is interested in your niche and wants to interact with you.

2) Build a community

The primary purpose of putting up content on social media is to build an online community. This online community essentially means people who are interested in your work and believe that you will be able to drive value to their lives through whatever it is that you put up. A close-knit community is one that will draw engagement, help build on your brand’s awareness, and yield a higher conversion metric to achieve your goal. It also lets you build a strong network that fosters interpersonal relationships that can prove beneficial for their growth. As a result, it portrays a sense of togetherness where you grow with them and vice-versa.

3) Highlight your expertise

While putting up any content on your page, make it a point that you are always delivering some value to your viewers and this can only be done by sharing your expertise. While we would have earlier been surprised at how unconventional professions or businesses such as ophthalmologists or glass traders would not be suitable to establish a social media presence, you would be surprised to learn how wonderfully they have built their presence. And all this only by highlighting their skills and expertise with the content that they put up. Sharing tips and tricks, experiences, growth trajectory, your projects and the like will only lead to growing your community of avid learners online.

4) Building a relationship through collaborations

Networking and collaborating with individuals from your industry, online and offline is always a good way to stay updated with the industry and stay well connected. The same goes for your social media presence. Collaborating for interviews, hosting lives, and sharing experiences, growth hacks, and tips for your followers will drive more engagement and make viewers want to visit your page repeatedly until they turn into loyal followers. Collaborating with businesses or practices similar to your offering also increases awareness since you are engaging with an audience that fits your niche perfectly. This increases brand awareness and only leads to greater visibility, thus building a stronger digital presence.

5) Measure your metrics and build strategies accordingly

Measuring your success on social media is an easy task. The numbers are all available on your mobile and you can take well-calculated calls yourself. Understanding the kind of content that works for your page and the way your audience is engaging with you online will ascertain where it is that you want to reach. Other than the metrics visible on your screen, you can also measure your success by simply feeding in your name on social media platforms to see where you rank or set alerts to know if your name is mentioned to calculate how much traction are you gaining on your page.

Paying attention, reading this data well enough, and analyzing it will only help you build campaigns that are sure to become a hit. Your reputation online makes for over half the job of maintaining a social media presence that is impactful.

6) Engage, Engage, Engage Consistently

A mistake that we previously mentioned about, not staying consistent in your engagement or posting online will only make your account dormant. Posting content regularly, replying to comments or tweets, engaging with a competitor and industry-wide pages, and staying updated with moment marketing trends is a must. Consistently doing so will lead to faster growth in building your community and only further aid in yielding promising results from your social media handles. Post about your most recent achievements, the projects that you have worked on, or any industry-specific changes that could have caused an impact on your work. Your thoughts, opinions, and viewpoints even in brief will prove to be quite impactful as long as it is regular and consistent enough.

We can understand that keeping in mind so much can seem to be quite an overload of information. Setting up a social media presence can be some serious work but it can aid in building your career and business immensely. It is one of the most powerful and resourceful tools available today and with the right focus, plan, and dedication, you are bound to shine on any platform.

However, all these tips are a result of the expertise we have gained so far and we’re sure that following these will only serve your purpose of building a strong social media profile. If you have any queries or wish to get in touch with us, drop in a hello at [email protected] and we’ll get back to you instantly!

In an age where the internet is King, it comes as no surprise to know that growing your business as a doctor online is a tedious task. Gone are the days when referrals were the only way to make your practice become known. Moreover, considering that the field of medicine is not just vast but is also one that is quite delicate, establishing a presence that is meaningful and doesn’t in any way cause any grievance from netizens requires a firm presence of mind. And a conscious and meaningful approach towards establishing your presence online will not only build on your goodwill but also offer a lot more value to your patients.

Play with Your Strengths

Your strength lies in the reviews and testimonials of your patients. As a result, building a pool of reviews that go up on your google business account and across all social media platforms in engaging formats will yield more awareness for your personal brand. While we can understand that putting up the same reviews everywhere may get repetitive, ensure that you use multiple formats such as story-telling, videography, carousel post formats, or even a blog to talk about the experience. This not just makes your audience feel connected but also makes you seem a lot more legitimate and real.

Get Social

Asking your patients to follow you on social media may seem trivial but it goes a long way in organically building your presence. Sending messages to them, following upon them, and directing them towards your social media handles will let you grow your practice and build an avid community of learners. Through your social media handles, you can diversify your audience and engage or educate them. On Instagram, you can share wellness tips and how they can take care of themselves on an everyday basis. On Linkedin, you can interact with fellow doctors and build a professional profile while on Quora, you can answer all doubts and resolve any issues that people might be facing. With Reddit, you can form a niche with your own group and on Facebook, you can interact with others in groups and build awareness around your brand. All in all, through social media, you will be in a position to engage with your audience and thus, build awareness around your presence.

A Digital Address with a Website

A professional website, replete with all information regarding where your audience can reach out to you, where they can check your practice online, and where they can garner more information on any medical issue they are facing will optimize your digital presence. Moreover, you will be able to set your conversion metric to increased website awareness which will serve as an endpoint for anyone who googles you online. On your website, you can display all your skills, and the services your practice offers as well as build an informative blog through which you can educate your audience.

Venture into multiple arenas

As much as you are a doctor, with a digital or social media presence, you are also a content creator. Many doctors today, choose to venture into multiple formats of delivering content while choosing topics that the common man wishes to know about. Something as simple as a nutritionist reviewing celebrity diet plans on their Youtube channel. Or an Ophthalmologist educates their audience about eye hygiene or best practices to avoid exertion. You too can choose to venture into a niche that is sure to have anyone visiting your page hooked. Right from veganism to sex education, doctors do not necessarily need to talk about their own field but can also talk about things that are adjacent to the field of medicine and need attention.

While setting up a digital presence may seem daunting to you, going online is the only way forward and one which is genuine, unique, and builds trust. At Culsac, we are always here to show you how you can go ahead and curate a well-optimized feed for yourself. Say hello at [email protected] to know what ideas we have to grow your personal brand online, now!

Pop Quiz. Do you or do you not check online any place that you are going to visit for the first time before heading out?

A. Yes

B. A

C. B

Be it a doctor’s clinic to just a run-in at a local grocery store, everyone’s first instinct after coming across anyone or anything is to check them online. And this, amongst many other reasons showcases why having a digital presence is a must. In an age where the usage of the words ‘online’ and ‘social media’ can possibly surpass the age-old, hello, not creating an online presence would lead to losing out on a lot more than what you would be putting in to invest in the first place.

Establishing a Digital Address

The most obvious benefit of establishing a digital presence would be that of being able to display all the services that you have to offer to your audience. With an online catalog, you will be able to tell your audience all that you can provide in one go and with a clear description of what it means. You can easily become an expert within your industry and build goodwill with multiple avenues to explore on the web today. The stronger your visibility, the greater awareness, and reach are you going to achieve. This particularly helps in gaining traction from your local audience who are most likely to interact with your page. With an online presence, you are easy to find, contact, and reach out to at all hours of the day.

The Power of Feedback & Reviews

With no digital presence, you are opting out of reaching out to a huge chunk of your target audience which we are sure is glued to their mobile phones. This populous can be converted into giving you feedback and reviews online which would further only aid in developing a stronger profile. And as they teach all marketing students in class, a good review can yield in more conversions than any promotional advertisement that you may run.

Moreover, having a digital presence not just showcases your work and the services you offer but is also a major factor in gaining trust and highlighting legitimacy. The ones checking your profile will be able to verify your presence and an impressive page that holds detailed information about you and your practice will only help in setting up a stronger identity in their mind. This will result in consumer trust, a very important variable while growing your online presence.

Building Trust-Worthy Relationships

The sign of a booming practice would be that of developing a close community that trusts you and resonates with what you offer to them. And this is easily accessible with a digital and social presence. The key is to deliver value to your potential clientele through the content that you put up. It’s always a good idea to maintain consistency and keep it as informative as possible. Strategizing on interactive content for your social media presence will give a clear idea to your audience as they will have some action to complete when they land on your page.

A digital presence lets you focus on building a relationship which in a post-pandemic world, has become tough. Owing to the fact that in-person interactions have been reduced by a huge percentage while online relationships have been fostered, your audience is bound to look at developing a deeper connection with you. Human interactions are reducing as the days go by, and so advocating a humane narrative for your potential audience is a must. While providing any form of service, research suggests that high in-touch services are more prone to developing a stronger bond and in the digitalized world, engaging with your audience will get you there.

Data-Driven Results

Another key element that leads you to a larger audience set would be the insights that you can garner through the data being registered on your site and social handles. The pool of potential clientele that you target through your digital presence is automatically converted into metrics that you can analyze and incorporate in devising marketing strategies. These metrics show you how many people are interacting with the content on your pages, how many make it to the point of conversion or just before that, how many viewers revisit your page, and the like.

These potential leads make it easier for you to optimize your presence on the web. Gaining leads that you can re-target and reach out to through purposeful content is bound to yield higher levels of interest in what you have to offer. On occasion, it may not necessarily mean that you yield your conversion objective but it will definitely ensure that you are garnering the attention that your practice needs.

A digital presence not just offers you an online address but it opens up multiple avenues that are cost-effective and easy to understand. You can venture into social media, SEO optimization, paid promotional strategies, native advertising, performance marketing, content optimization, and so many more strategies to interact with your potential clientele. All these to understand which stream and method work best for your audience.

The beauty of establishing a digital presence lies in the fact that you are only a click away from an audience that sits far and wide across the world. Your practice may be open only during certain hours of the day, but users online are researching you 24*7. And it’s safe to say that this in itself is enough reason to establish a digital presence for your practice. To learn how you can develop your presence online, you can reach out to us at [email protected] and we’d be more than happy to sit with you and know what you have to offer.

Setting up a social media handle is no biggie. You can create one in seconds and it only takes a minute to update your bio and profile picture. But is that it? For your practice to reflect the quality of service that you provide, setting up a clean and aesthetically pleasing social media handle is key to a growth-oriented practice. However, in our experience, we’ve come across many handles which make fundamental mistakes that are a big no-no. Let’s delve deeper into identifying these.

No research

Since a majority of small businesses operate through social media today, it’s safe to say that starting a social media page requires as much research as starting your own business. This research starts off with identifying the target audience that you are trying to serve. A clear definition of which particular segments you wish to reach out to will allow you to easily build content buckets for them. This definition will answer all questions that will further crop up in curating content, strategies, and campaigns.

The best way to research on your industry is to view the pages of your competitors and analyze their strategies. What sort of content are they putting, the graphics they use, their brand’s messaging, and how are they trying to make an effort at creating a narrative that is centered around their Unique Selling Proposition (USP). This will let you distinguish yourself from them and give you newer ideas about how you want to communicate your services. Not researching enough before starting a social media handle will only lead to the chaos which will easily be represented on your feed and that is something we completely wish to avoid.

No consistency

Another major mistake that we see individuals make is not maintaining a set routine and consistency in the way they post. Ensuring that your content goes up periodically at the times that are sure to work for your account is a must. A trend that we have identified is that individuals tend to give up in the first three months after setting up a page, complaining about low engagement and viewership on their handles. We have learned that growing a page successfully can take anywhere between 3 months to a year and this is purely after trial and error at finding the content that your niche interacts with most. As a result, inconsistent pages are sure to fall out where patience falls short. Maintaining consistency keeps your audience waiting and expectant of what is to follow and it serves as a build-up to the next post that is coming out. It helps in brand recall and enhances community building amongst your online audience.

No creativity in designing

A feed that isn’t aesthetically pleasing doesn’t deserve to be on social media. There, we said it. It may sound harsh but it’s important that you incorporate elements and designs which bind the entire page together. It isn’t always necessary to invest in professional graphic designing services considering there are a lot of free tools available online to create a feed design. A page that doesn’t look as appealing and has a lot of color on it, in all different post formats comes off as rather unprofessional. A well-structured, maintained and designed grid is bound to appeal to your target audience. While we wouldn’t go as far as to say that on occasion, content can take a backseat if the design is as appealing- we also wouldn’t deny it entirely. As they say, your first impression is the last impression and a well-designed feed offers just that to your target audience.

No clear aim

Jotting down your purpose, goals, and objectives out of building a social media handle is quite necessary. Putting this on paper will come in handy while coming up with content. It will streamline all your thought processes and you will be in a much better position to know what you want your handle to represent. Deciding on your conversion parameter- whether it is to divert more traffic to your website, more inquiries, or simply just maintaining and enhancing brand awareness will let you decide on how you can implement strategies to work on your aim.

Devising statistic goals will also give you a strong headfirst into ensuring that you meet the figure within the stipulated amount of time. You will also be able to come up with small but important strategies that can make a significant difference in reaching your goal- something as small as being able to finalize the Call To Action (CTA) you wish to add in every post that goes up. A clear aim will add meaning to the content on the feed and will also be able to communicate with the audience, what need it is that you are trying to fulfill for them. They will be able to resonate with the benefit and value that you wish to bring into their lives which makes them more likely to return to your page.

No engagement 

Last but definitely not least, no engagement. An aesthetic feed that communicates your aim through designs is of no use if you are not trying to develop a relationship with your audience. And the only way that you can bring that about is if you interact with them on a daily basis. Replying quickly to comments, reverting to DMs, answering queries, and most importantly, putting up content that is interactive enough so that they can engage with your page are all methods of increasing your engagement rate. There are two beneficial outcomes that come out of it. Firstly, the platform realizes that people are being more and more interactive with your page and will thus make it more visible to a larger audience and secondly, you will be fostering a community within your audience. And all this at just organic promotions. Taking your engagement to paid content after successfully setting up an organic feed will easily render you a loyal and distinctive following.

These mistakes are the primary reasons why individuals aren’t able to set up successful social media handles. All mistakes have clear rules and strategies that can be implemented to avoid them all. If you wish to know more about how you can avoid them and create a crisp and complete social media handle, feel free to drop us an email at [email protected]